FOX SPORTs
Marketing and Communications Intern - 2016
Fox Sports University Campaign Winner - 2018
ALL TOGETHER NOW
Fox sports University pitch
For my senior capstone course at the University of Minnesota, I had the opportunity to participate in the FOX Sports University program presented by FOX Sports North (FSN). During this semester long program, my team and I were presented with the task of garnering excitement around FOX Sports’ April programming, which featured all 3 of the market's major sports teams airing at the same time.
After months of preparation, our final campaign, "All Together Now", was chosen as the winner of the FOX Sports University program, and was even utilized by the network as their April campaign. It was an honor to see our brain child come to life, and broadcasted on television.
Above you can see an example of how our campaign pitch inevitably came to fruition and broadcast on FSN media channels.
UNIVERSITY OF MINNESOTA
Bachelor of arts - Journalism
Minor - Sports Management
FOX SPORTS NORTH
MARKETING AND COMMUNICATIONS INTERN (2016)
» Contributed to the development of social media campaign strategies, content creation, and copywriting.
» Produced daily digital marketing assets using Adobe Creative Suite for various social media platforms.
» Orchestrated and executed marketing activations in collaboration with major league sports partners (MLB, NBA, NHL) to enhance brand visibility and drive mobile app downloads.
» Conducted advertising quality assurance, meticulously tracking timestamps and editing clips from live broadcast advertising spots for clients.
