Director of
Communications and Public Relations
Minneapolis, MN
July 2018 - February 2021
Social Media
〰️
Photography
〰️
ECommerce
〰️
Advertising
〰️
Email Marketing
〰️
Website Management
〰️
Event Support
〰️
Social Media 〰️ Photography 〰️ ECommerce 〰️ Advertising 〰️ Email Marketing 〰️ Website Management 〰️ Event Support 〰️
At Sociable Cider Werks, I juggled multiple marketing responsibilities such as social media management, email marketing, website management, public relations, photography, and more for multiple different brands. See Squoze for additional work!
Original Photos captured by Taylor Gaudion
Social Media Management
Before
AFTER
Developed digital content strategy from scratch; putting in place content guidelines, channel best practices, editorial calendars, content calendars, social media marketing tools and identifying KPIs.
Achieved significant growth on across social media channels, nearly doubling average organic reach and increasing Instagram following by 42% and Facebook following by 35%.
Web Design
Led a comprehensive website redesign, enhancing its visual appeal and user experience, while also optimizing site structure and content management to boost SEO performance.
Lead the development and implementation of an e-commerce channel that served as the main point of sale for takeout service during the 2020 pandemic grossing over $100k in revenue.